![]() ![]() The live-action lion mascot of Goldwyn Pictures from 1917, later Metro Goldwyn Mayer (MGM) ![]() The first version of Columbia's mascot used a sparkler to represent her torch, and Universal's globes could rotate. In the 1930s, Twentieth Century Pictures introduced their futuristic "tower" logo, which had moving searchlights it was carried over when they merged with Fox Film Corporation in 1935 and became 20th Century-Fox. RKO Radio Pictures used their rotating globe and radio transmission tower with a Morse code-beeping soundtrack as early as 1929. MGM and Universal were the first studios to take advantage of the new medium's possibilities, MGM first using Leo the Lion in 1924, adapted from Goldwyn Pictures, and Universal debuting their globe around the same time. As the studios grew, more effort was put into their identities, and motion and sound began to be used. The Paramount Pictures mountain logo hails from this era and originally featured no special effects. In the early days of Hollywood, production logos and brands were simple and very much like their print counterparts, usually appearing on title cards and in the opening credits. The barrier to entry for professional audiovisual production is constantly falling, and the professionalism of self-produced branding now often rivals traditional production modes. Online channels may have a professional production team, or may be self-produced by an individual or a sole proprietor. Production logos are becoming commonplace in online video platforms such as YouTube, often as "channel" branding. Unlike logos for other media, production logos can take advantage of motion and synchronized sound, and almost always do. Many production logos have become famous over the years, such as the 20th Century Studios's monument and searchlights and MGM's Leo the Lion. Production logos are usually seen at the beginning of a theatrical movie or video game (an " opening logo"), and/or at the end of a television program or TV movie (a " closing logo"). The "Transmitter" production logo of RKO Radio Pictures 1929-1957Ī production logo, vanity card, vanity plate, or vanity logo is a logo used by movie studios and television production companies to brand what they produce and to determine the production company and the distributor of a television show or film. ( December 2011) ( Learn how and when to remove this template message) You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. The examples and perspective in this article may not represent a worldwide view of the subject.
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